prospector

Prospector is a must-have sales prospecting service for the media sales and advertising sector.

Prospector's dedicated team of researchers identify upcoming company activity which will lead to marketing spend - allowing you to make an informed and timely approach and increase your chances of winning more business.

Prospector will help you win more clients...

Prospector provides you with a valid reason to engage a prospect at a time when they will be considering upcoming marketing spend.

Each sales opportunity is handpicked by Prospector's research team and includes a list of senior decision makers, agency contacts and upcoming company information - everything you need to make a timely and informed approach.

Prospector will fuel your new business engine

• Spend more time winning new business and less time looking for it


• More prospects, more opportunities and more revenue


• Significant productivity savings


• Agency and marketing contacts at your fingertips


• Motivate & inspire your sales team

IRD's clients are an electic bunch. We work with organisations across a wide range of industries, from ASX listed multinationals to SMEs and SOHO businesses.

The common thread is all of these companies need to ensure they have a healthy pipeline all year round.

                                                     

Prospector's wide variety of clients include TV and radio networks, magazine publishers, digital media owners, print media outlets, outdoor media companies, media buying/planning agencies, sports and sponsorship organisations and other marketing services companies. The common thread is all of these companies need to be kept up to date with the latest client/agency intelligence and senior decision maker contacts to enable their sales teams to operate more effectively and increase revenue.

JCDECAUX

“JCDecaux has been utilising the services of Prospector for number of years and found the information to be most useful & beneficial. The ability of Prospector to source industry information and provide us with valuable insight into brands and companies has helped our sales team, prepare, plan and win business. Using Prospector genuinely saves us time and they are constantly looking for ways to improve their services.”

Bill Athanassiou, Sales Director for JCDecaux Australia

FAIRFAX METRO MEDIA

“This simple, effective addition to our sales process has given us the one thing we don't have a lot of in the newspaper business - time! After less than one year, Prospector has paid for itself for many years to come and has truly become an integral part of prospecting.”

Stephen Humphrey, Business Director, Sales and Marketing for Fairfax Metro Media

AUSTRALIAN MEN'S FITNESS MAGAZINE (ODYSSEUS PUBLISHING)

“Prospector has saved me more time than I can imagine. Things aren't what they used to be in the ad sales game - agencies don't provide staff or client lists and it seems as though decision makers are on the witness protection program. For the small cost of investing in Prospector, we receive daily opportunities and invaluable research intelligence with a 'dictionary.com' style of search engine. 

More than 50% of our new business has come from Prospector which is why I am happy to sing their praises.”

David Lee, Advertising Director, Australian Men's Fitness

MACQUARIE RADIO NETWORK

“I have been a big supporter of Prospector from its launch and find it to be an exceptional tool for my sales team. We use Prospector on a daily basis for a range of activities . The team find it most helpful in finding which agency (and contact within the agency) book the media for various clients and then tailoring MRN proposals to meet new client product launches and initiatives. As a manager Prospector is a valuable tool in planning sales strategies 6 months in advance through the search options Prospector provides.”

Paul Bowd, Agency Sales Manager for Macquarie Radio Network

SOUP

“Soup have been using Prospector for the last 12 months in which time it has delivered an abundance of new business opportunities resulting in several new clients and generating over $150k. With all the functionality Prospector offers, it saves us time on researching and meeting preparation allowing us more time to actually speak with clients and prospects, improving productivity significantly. Prospector is a must have new business tool for any B2B sales environment”

Katie Palmer, Conversations Director for Soup

SOUTHERN CROSS AUSTEREO

“Prospector is a great tool that can save time and develop a more effective sales team, but I think the standout is the people behind the business they ensure it is being used to capacity and are very proactive in ensuring leads are being accessed.”

Daryl Mitchell, National Sales Director for Southern Cross Austereo